Version 1: Active Players
Subject: Get Your Official Weekly Performance Update, [USERNAME]!
Preheader: See how you measured up in last week’s matches before Blinking back into the queue.
Visual Assets: [BattleTag Banner, Hero Portrait, Stat Icons]
Stats Included:
MOST PLAYED HERO - [HERO NAME]
MATCHES PLAYED - [#]
TIME PLAYED - [#] HOURS [#] MINUTES
FB:D RATIO - [#]
DAMAGE DEALT - [#] HP
ELIMINATIONS - [#]
HEALING DONE - [#] HP
DAMAGE TAKEN - [#] HP
TOTAL ASSISTS - [#]
Body:
When the world needed heroes most, you answered the call, [USERNAME]. Whether your speciality is racking up damage, tanking hits, or pumping out healing, you’re an invaluable addition to Overwatch.
Thank you for playing. We’ll see you next week!
Version 2: Lapsed Players
Subject: Get Your Official Weekly Performance Update, [USERNAME]!
Preheader: Play at least three games per week to unlock a personalized weekly recap.
Visual Assets: [Winston Header Image]
Headline: We Can Still Turn This Around
Body (Written in Character Voice):
Pardon me, but further experimentation is required! While compiling your weekly perfomance update, I ran your tactical data through Athena's analysis software. Unfortunately, I came away empty-handed. It seems that there wasn't enough data to analyze last week!
By my calculations, you only need to play a few games per week to provide me with sufficient information for an evaluation of your performance. The more you play, however, the larger the sample size is and the more accurate my analysis becomes. That's the power of science!
What I am attempting to communicate to you is this: Every little bit counts, so get ready to reengage and give it your all!
Button CTA: Play Now
