Sarina Rexann Northway
Irvine, CA • SarinaRNorthway@gmail.com • linkedin.com/in/Sarina-Northway
Education
MA IN ENGLISH
Arizona State University
BA IN ENGLISH & PSYCHOLOGY
University of South Carolina
CERTIFICATE IN ECOMMERCE FUNDAMENTALS
LinkedIn Learning
Skills
TOOLS AND PLATFORMS
Google Workspace, Microsoft Office, Google Trends, Confluence, Canva, Braze, Wrike, Asana, Jira, Microsoft Planner, Google Analytics, HTML & CSS, XML, Slack, Contentstack, SharePoint
CONTENT STRATEGY
Content Operations, SEO, Marketing, Project Management, Information Architecture, Data Analysis, Automation, Accessibility, Content Audits, Digital Commerce, Content Management
WRITING
Writing, Editing, Fact-Checking, AP, Chicago Manual of Style, Long-form & Short-form Content, Evergreen Content, Interactive Media, Process Documentation, Shop Copy, Ad Copy
SOFT SKILLS
Collaboration, Communication, Time Management, Creativity, Emotional Intelligence, Adaptability, Innovation
Volunteering
San Clemente Circulation Assistant
OC Public Libraries
Ambassador
Women in Games
Foster
Palmetto Lifeline
Experience
COPYWRITER @ ACTIVISION BLIZZARD
Served as lead copywriter for 350+ cross-channel marketing campaigns, ensuring consistent brand voice across CRM and Paid Media sends.
Wrote official content for 40+ brand collaborations (e.g., Xbox, Porsche, SpongeBob Squarepants).
Owned documentation for copywriting best practices.
Collaborated with stakeholders across Public Relations, Brand Management, Creative Services, Legal, and Localization to develop cohesive messaging.
Led peer micro-learning sessions, delivering presentations on audience demographics, narrative design, and gamification.
WRITER @ THEGAMER
Wrote trend-informed articles aligned with TheGamer's brand voice and SEO strategy, driving audience engagement through optimized content and generating 2 million+ pageviews.
Designed article headers and visual assets using Adobe Photoshop, Pixlr, and Canva to support cohesive, on-brand multimedia content.
CONTENT WRITER INTERN @ ACTIVISION BLIZZARD
Wrote and edited content in alignment with the Chicago Manual of Style and internal standards; formatted and programmed content within CMS for publication on the Battle.net launcher and the official Blizzard blog.
Authored and published 40+ pages of internal documentation, including writing guidelines, stakeholder contact lists, and CMS user manuals, streamlining onboarding and cross-team collaboration.
CONTRIBUTING EDITOR @ THE GAMING COLLEGIAN
Authored 50+ news articles, opinion pieces, listicles, and broadcast scripts.
Edited and fact-checked contributor content to ensure clarity, accuracy, and alignment with organizational editorial standards.
CONTENT MARKETING SPECIALIST @ WATERFRONT WINDOW CLEANING
Created marketing copy for web, email, social media, and print that promoted residential and commercial window cleaning services.
Managed content calendars and improved engagement through targeted promotions and performance tracking.
Professional, Personal, and Academic References available upon request.